本文主要讲述的是服装品牌针对的群体，由此推出的新服装品牌在市场上产生了重大的变化。这些品牌强调了特定的大众群体，甚至利用目前的技术发展，使用最新的电子商务平台，使名称可以在线购物(Collins, 2011)。Abercrombie & Fitch:这个品牌专注于18 – 22岁的优等生，拥有比竞争对手高30%左右的高端门店。本篇阿得莱德论文代写文章由澳洲论文通AssignmentPass辅导网整理，供大家参考阅读。
The new apparel brands thus introduced had a significant change in the market. The brands have emphasized on a particular group of the mass and even utilized the current technological development in using the latest e-commerce platform making the name available for shopping online(Collins, 2011).Abercrombie & Fitch: This brand focused on the privileged students of the age group 18 to 22 years and had high-end stores ranging to the customers approximately 30% higher than the competitors.
Abercrombie kids: The Abercrombie Kids retail targeted the consumer segment of children ranging from 7 to 14 years of age. Here also, the price range of the apparels and the stores were raised up to 30% compared to that of its competitors.
Hollister: Hollister targeted the urban teens of the age segment of 14 to 18 years. This brand strategically represented the laidback and recreational life on the beach, and even its stores were even themed on the outlook of a vintage surf shop, and the price of the apparels was dropped to below 10-15% than the usual competitors.
The acceptance of this new market developmental strategy made by the company, 53% of the sales revenue was generated by the Hollister brand, whereas, 39% and 8% of revenues were generated by Abercrombie & Fitch and Abercrombie Kids respectively. All the three units or brands are related guarded as they share product, technological and distribution links (Madu and Kuei, 2012).
As per global business strategy, the company standardized all its apparels across the globe and entered extensive franchising market spreading its branches around different countries like Brazil, Russia, and Mexico. These ideas only added to the rapid return in revenues, but during the past two years of 2012 and 13, it has experienced harmful growths. Despite all the measures taken, resulting in the closure of various stores across the globe and the planning of closing a few more follows (Taticchi, Carbone and Albino, 2014).
Cloth industry has been described as being a high producer of waste when compared to other developed economies. However, waste produced from another industry can become beneficial to others. The textile waste thus originates from such cloth industry became a possible threat to the environment. Media attention is given to the potential for ecological damage of various Australian industries as well as the contribution to the solid waste stream has pressured the textile industry to respond with alternatives other than landfilling waste. Abercrombie and Fitch’s project for environmental sustainability is targeted towards ensuring a positive impact on the environment.
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