Heavy influx of tourists has led to increase in sales of the luxury brand and the country has ensured that there are policies in place to increase consumer traffic and facilitate more sales in the nation. In the consumer base, there is interest in buying of the product. Unfortunately, in Thailand, there is also high level of counterfeiting of the products that lead to devaluation of the products. Politically, the recent riots have caused the tourists inflow to be reduced in the region. This is however expected to grow. Increase in terrorism around the world has affected the tourism industry and has also impeded sales of the luxury products.
Thailand has developed owing to the tourist visiting the region. This has led to increase in sales of the luxury markets. There is increase in the disposable income of the people and this has affected the consumer sale of the product both by the international and the domestic consumer. Importance has been given to the brand persona in the region. However, there is high levels of counterfeited products in the market and the recent political climate has affected sales of the industry. In spite of this, there is a growing consumer base that needs to be catered. This could lead to more sale so the luxury brand products in the region.
In the case of Thailand, there is increased economic activity in the nation owing to the tourism in the nation (Singh, Banerjee, and Shukla, 2015). Any strategy should encompass these principles. In the case of Thailand, it has been found that the most important signification and indicators are the social recognition of owning the product. There is need to gain approval from the peers for owing in the product in the markets. This is an inherent social inclusion that has been followed by the brands to connect with the brand (Sung et al., 2015) . Apart from this, there is the elation of the personal self for owing the brand. There is a need for the modern Thailand people to feel unique and not be homogenized in the mass culture products (Berger, 2014). There is a need of the products to make the person feel unique from the crowd and mass marketing products cater to this factor. There is a strong level of luxury fashion sense in modern day Thailand.
Luxury brands that have embarked in Thailand seem to follow these mandates while creating a unique product marketing for the communities (Sung et al., 2015).These are the factors that the marketers consider whilst creation of the brand persona or the image of the product. The above mentioned general luxury marketing strategies are also followed by the companies to spread information about the product.