澳洲毕业论文代写:医疗行业的定价策略

澳洲毕业论文代写:医疗行业的定价策略

本公司的医疗服务供应商因在医疗服务和治疗方面提供更高的标准,在与竞争对手的竞争中具有竞争优势,为患者提供极具竞争力的价格。在澳大利亚,工业化国家以十分之一的费用进行复杂的医疗程序,但在基础设施方面。这些设施包括公共事业服务,住宿,电力备份,卫生和道路(Lovelock, 2011)。这是各国成为医疗旅游目的地的关键要求。它涵盖了几个专业,如普通外科和普通医学、精神病学、肺科、妇科、整形外科和牙科。其他专业包括皮肤科、肾科、泌尿科、儿科神经病学、儿科外科、儿科、耳鼻喉科、内分泌科、风湿科、眼科、肿瘤学、神经外科和神经病学。经过适当培训并获得国际委员会认证的医务人员做出了重大贡献(Crooks et al., 2011)。因此,这被认为是组织极为宝贵的资产,并被用作促进卫生保健服务的重要工具。此外,设备和技术的可用性也是产品战略的关键部分。该策略的另一个元素是通过服务创造更多价值。

澳洲毕业论文代写:医疗行业的定价策略

在价值增值的条件下,由于其区别于增加的主要竞争对手,提高了效率,为患者提供了良好的便利,并加强和发展了客户关系(Heung et al., 2011),他们创造了优越的服务。有些非医疗服务提供在线服务安排医疗预约和治疗,安排旅行,服务语言的解释器,公寓和豪华服务病人的亲属靠近医院,预约和选择的酒店,服务的观光旅游、医疗交通空气和在陆地上,一对一护理服务等。

澳洲毕业论文代写:医疗行业的定价策略

The providers of healthcare services at the company are known to be having competitive edge in comparison with the competitors because of the offer of higher standard under medical services and treatments, maintaining an extremely competitive price for the patients. In Australia, there is performance of complex medical procedure at one tenth cost in nations of industrialization but with respect to facilities of infrastructure. Some of these facilities include public utility services, accommodations, power backups, sanitation, and roads (Lovelock, 2011). These are the crucial requirements of nations for becoming a destination of medical tourism. There is a coverage of several specialities such as general surgery and general medicine, psychiatry, pulmonology, gynaecology, plastic surgery, and dentistry. Other specialities include dermatology, nephrology, urology, paediatric neurology, paediatric surgery, paediatrics, ENT, Endocrinology, Rheumatology, ophthalmology, oncology, neurosurgery, and neurology. There is a significant contribution made by appropriately trained medical staff having certification under the international board (Crooks et al., 2011). Hence, this is identified as an extremely valuable asset for organization, and are used as significant tools for the promotion of health care services. In addition, the availability of edge cutting equipment and technology is also a crucial part of the product strategy. An additional element of the strategy is creation of more value by the services.

澳洲毕业论文代写:医疗行业的定价策略

There has been creation of superior services under value addition for their differentiation from the increased key competitors, enhanced efficiency, well- established convenience for the patients, and well- strengthened and developed relationships of customer (Heung et al., 2011). Some of these non- medical services provided are online services for arranging medical appointments and treatments, arrangement for travelling, services of language interpreter, apartments with luxury service for relatives of patients closer to the hospital, reservation and selection of hotel, services of sightseeing tours, medical transportation on air and on land, one to one service of nursing care, and other.