本文主要讲的是印刷媒体如何发展，如果印刷媒体必须保持活力，就需要进化。2016年，印度的广告支出将增长15.5％，达到57,4860万卢比，数字广告将以47.5％的最快速度扩张（根据媒体机构邑今年的报告，明年的报告）（奥马利，2012）。如果印刷媒体不开始证明自己的价值，或者不根据当代的需要发展，它们就会从“破产”走向“倒闭”。这种情况从过去就一直在发生，如果不提出同样的做法，这种情况也将持续到现在（Wyka-Podkowka，2014）。重要的是，印刷媒体公司要努力采取更好的措施，以确保印刷媒体继续以一致的方式发展。本篇澳洲传媒学论文代写文章由澳洲论文通AssignmentPass辅导网整理，供大家参考阅读。
If print media has to be kept alive, there is a need for evolution. Ad spending in India will grow 15.5% in 2016 to Rs.57, 48.6 million with digital advertising expanding at the fastest pace of 47.5% (as reported by This Year Next Year report by media agency GroupM) (O’Malley, 2012). If print media does not start to prove its value or evolve according to the needs of the present generation, they will have moved from “bankrupt” to “closed down”. This has been happening since the past and will also be continued in the present times if the concerns are not raised over the same (Wyka-Podkowka, 2014). It is important for the print media companies to try for better measures to ensure that the print media continues to grow in a consistent manner.
The picture related to the print media has always been similar. The death of print media is nothing new. There’s no indication that print media will suddenly rejuvenate and begin to make profits. The paper copies of newspapers may continue to lose money, which is why the newspapers will no longer serve as the honest reporter of daily news (Shivonen, 2014). It may only be a biased pile of news and advertisement bought out by the rich who can afford it. This will lead to unreliability of information, which is again countered by internet media – news on the internet can anytime be cross-checked from other news providers. Also, on the radio the news which is available is delivered by a person and is often correct (Maras, 2014).
The debate whether print will survive or not is controversial. The technology business teaches you that nothing ever goes away completely. What’s really changing is the role of content itself. One big question facing all media companies is how the digital medium will impact the publication world. For ad supported sites with a significant overhead, they are mostly still figuring out how to monetize their content (Rasmussen, 2014). And the big question for print is that how to maintain its readership base so as to attract more advertising revenues (Andrews, 2014). Print media is old information by the time it is delivered. Online content is how people will start relying on the latest news developments. It is suspected that an increasing number of magazines will go to an online-only format. To protect itself, print media has to evolve itself and its business model so as to retain its importance.
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