澳洲大学作业代写:可口可乐公司如何得到消费者信任

澳洲大学作业代写:可口可乐公司如何得到消费者信任

可口可乐公司是一个非常受欢迎的品牌在世界各地,包括中国。中国人把可口可乐当作一种有趣的产品来消费。自1979年以来,它一直是中国市场的一部分。人们对饮料中的糖含量和生产中使用的化学物质一直有一种普遍的担忧。2008年,一场牛奶丑闻在中国引发了对知名品牌的相当大的担忧。可口可乐(Coca-Cola)的氯丑闻是山西省的一个小丑闻。然而,由于对知名品牌的恐惧,他们获得了负面的名声(Cao, 2017)。这一事件加剧了人们对产品质量的担忧。氯是一种可以净化水的化学物质,然而大量的氯会导致许多疾病。有必要了解的是,该公司最初并没有接受指控。他们随后为没有解决这个问题而道歉(Cao, 2017)。这种做法缺乏对导致该公司在公众中面临反弹的问题的认识。人们认为公司的这种努力是在掩盖他们的缺点。这使人们做了最坏的打算,销售额下降了。

澳洲大学作业代写:可口可乐公司如何得到消费者信任

除此之外,在印度,人们普遍指责饮料中含有杀虫剂。邻国与该公司也存在问题。这些因素导致人们对公司产生了一种忧虑的态度。

公司立即努力赢得消费者的信任,并发展他们的企业社会责任的努力。从根本上说,他们为每个地区承担了一些CSR工作。可口可乐公司在中国所做的企业社会责任方面的努力在下面的章节中进行了说明。

澳洲大学作业代写:可口可乐公司如何得到消费者信任

Coca-Cola Company is an immensely popular brand across the world including chins. The people in China consume Coca-Cola as a fun product. It has been a part of the Chinese markets from 1979 onwards. There has always been a general apprehension about the sugar content of the drink and the chemical used in the production. In 2008 a milk scandal caused considerable fear of name brands in China. This chlorine scandal of Coca-Cola was a small scandal in the Shanxi province. They however gained a negative reputation over the existing fear of known brands (Cao, 2017). This event had exacerbated the people and amplified their concerns about the quality of the products. Chlorine is a chemical that purifies water, however high quantities can lead to development of a number of ailments. It is imperative to understand that the company initially did not accept the accusations. They subsequently apologized for not addressing the issue (Cao, 2017). This lacks of acknowledging the issues that had caused the company to face backlash in the public. The people assumed that this effort of the company was covering up their flaws. This made the people assume the worst and there was a decline in the sales.

澳洲大学作业代写:可口可乐公司如何得到消费者信任

Apart from this in India there is a general accusation that there was pesticide found in the drink. The neighbouring country also had issues with the company. These factors led to the people to develop a form of apprehensive attitude against the company.

The company immediately worked towards gaining the consumer trust and also develop their CSR efforts. The fundamentally undertook a number of CSR efforts for each regional area. The CSR efforts that Coca-Cola undertook in China have been explained in the following section.