In addition, Bessis et al. (2011) states that CRM system is something that is important and worthwhile for commercial banks to pursue. Along with this, CRM system can be based on the technology within the commercial banks that allows banks to achieve better service and greater customization at the lower business cost, which helps the better customer identification and provide best service to their customers. Commercial banks want to create strong and long relationship in the CRM system that identifies various risks like strategic risk, risk of investment, financial statement risk and many more. Customer loyalty program has various kinds of behavioural dimensions and attitudinal that will adjudge the customers and maintain long term relationship with the banks.
In favour to this, Haneef et al. (2012) states that data mining and data warehouse can be known as a core decision making techniques in the commercial banks. Mainly the warehouse and data mining system were integrated with the strategy of business. Compliance Risk management is important tools for the commercial banks as it maintain the relationship of banks with their stakeholders, customers and inventors. Besides this, CRM system is efficiently help the commercial banks to attract efficient and right business, which is helpful to pursue various deals. CRM system attracts new clients in the banks to introduce profitability.
CRM system can play a significant role for the collaboration of data. It is not just limited with the data sources. Moreover, CRM system is helpful to create corporate culture and client- centric infrastructure.According to Bessis et al. (2011), the organization is helpful to look up their top-line and bottom line revenues, productivity, and value of every stage. CRM is still very important strategy by the assist of toolbox related to technology. Commercial bank with the right compliance risk management is crucial introduce a new system to get better the value of bank at competitive era.