According to Foucault (1995), within his article namely “Discipline and punishment”, it has been stressed that each being in the society is conscious. While on unconscious terms, the being is kept under surveillance of enforcing the social norms application with acceptable attitudes. This power relations analysis to certain range can be called to explicate the public discourse direct and indirect impact over feminine beauty popular representation in Chinese society. As people engage in defining their subjectivity through contextual interaction understanding and negotiations with other individuals, cultural media and language such as texts of media can be called to help providing explanation of such relationships and make sense of the world in the social environment.
In brief, the formation of subjectivities have been formulated by using language and systems of sign. Gender based subjectivities can further be produced or can be shaped across the communication realm. Literature works, dramas of television and films etc. have been regarded as discourses in the society which influence and institutionalize the famous perceptions in the society such as beauty. The categorization is then done into common or general practices. Such beauty based social norms further can be defined in the limitations of culture wherein such subjective constructions take place. These constructions at times are not only contested but are also negotiated.
In the same manner to fashion, the Chinese feminine beauty ideals are subjected constantly to change in the society. It is not an uncommon perspective that beauty based traditional norms are considered as outdated through standards of contemporary level.Beautiful women in China are described often within literature traditionally as consisting of a good yellow glowing skin as if they have been painted by gold. Further characteristics include having a slim figure and having black hair as wings of bumblebee. It is also generally accepted that a complexion of pale skin, nose of pointed nature and long legs with slender appearance that are famous beauty criteria’s aspired through the contemporary Chinese women.