澳洲代写:直接营销方法的讨论

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19/06/2020

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澳洲代写:直接营销方法的讨论

因此可以观察到,在使用直接营销方法时,存在着从创造公正的意识到创造可测量性的重大转变。因此,当台湾羽毛球拍市场从大规模的AIDA行销方式向更具体的直接行销方式转变时,我们观察到直接行销在台湾羽毛球拍市场的正面机会。AIDA方法只是提高知名度和创造品牌参与(Rawal, 2013;Kelly等,2003)。直接营销增加了可测量性。现在的问题是,其他宏观环境和行业具体问题是否支持这一点。为此,以访谈问卷的形式收集的原始数据将在下一个基于SWOT的讨论中进行讨论。

澳洲代写:直接营销方法的讨论

在台湾羽毛球拍市场中,直接营销的适用性,首先要考虑的是直接营销或直邮广告能否很好地区别于一般营销。即使我们成功收集足够的客户信息,我们没有资源或能力构建商业智能系统自动分析和促进我们因为它花费很多。再一次,该公司JNICE似乎为理解是否直接营销可以帮助他们,他们似乎已经被限制在这样的一个机会缺乏的工具和技术。

澳洲代写:直接营销方法的讨论

从理论上讲,直接营销的另一个显著好处是,对于那些仍处于幼稚阶段、处于成长阶段的品牌,直接营销有助于产品的推广。现在,如果JNICE采用直接营销,它将看到许多好处,因为该公司将确实能够支持更好的细节,并向其客户推广它们。这是因为直接营销依赖于当前的报价。沟通的形式和让消费者购买产品的方式是基于当前的报价。因此,直接营销作为一种实践并不直接依赖于大多数知名品牌所依赖的品牌实力。因此,不太知名的品牌和较新的品牌将能够利用这一技术。

澳洲代写:直接营销方法的讨论

It can hence be observed that a significant transition exists from creating just awareness to creating measurability when direct marketing approaches are used. Hence, positive opportunities are observed for applying direct marketing among Taiwan’s Badminton Rackets Markets when moving from a mass marketing AIDA approach to more specific direct marketing. The AIDA approach simply improves awareness and creates brand engagement (Rawal, 2013; Kelly et al., 2003). Direct marketing increases measurability. Now the issue in context is whether other macroenvironmental and industry specific issues will support this. For this, the primary data collected in the form of interview questionnaire is discussed in the next SWOT based discussions.

澳洲代写:直接营销方法的讨论
In the context of applicability of direct marketing for the Taiwanese Badminton Rackets market, one of the first considerations is whether direct marketing or direct mail advertising can be differentiated well from genera marketing. Even if we successfully collect enough customers’ information, we don’t have the resource or ability to build the system like business intelligence to automatically analyse and promote for us because it cost a lot. Once again, the company JNICE appears to have put some thought into understanding whether direct marketing can be useful for them and they seem to have been constrained in such an opportunity by lack of access to tools and technology.

澳洲代写:直接营销方法的讨论
In theory, yet another significant benefit mentioned for direct marketing is how it helps in promotion of products in the case of brands that are still infantile and are in their growth phase. Now if JNICE were to adopt direct marketing, it would then see many benefits as the company would indeed be able to support better details and promote them to its customers. This is because direct marketing relies on the current offer. The form of communication and the way to make the consumer buy a product is based on the current offer. Hence, direct marketing as a practice is not directly dependent on the brand strength that most established brands rely on. Hence, lesser known brands and newer brands will be able to make use of this technique.

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