Their blog about the work technology creates separate community of followers for the professions. However, this blog space lacked the collective audience that LinkedIn has. In fact, such bloggers would be able to find more relatable audience in the LinkedIn space. The LinkedIn network was able to create followers and identify people of interest for the professional knowledge sharers and for the ones seeking information, LinkedIn served as a repository and a directory of services. It was able to point new recruits or people who are fresher in some professional areas to their mentors, or sites where they could look up information.
For example, if a person who is working in an advertising agency signed up on LinkedIn, they interact with existing members on the organization who are already in the advertising business. This helps the members get knowledge about their business from much more experienced professions. They get investment advice on their work, or get information on how to connect with actual assistance in their work online. The knowledge repository can be extended for other innovative uses too (Kumar, 1998). As media articles suggest in the context of recession, some of the employees of existing organizations could present a clear picture of how employment have bene hit and how people could be ensured to get better jobs. Polls conducted on employment news and more served as a strong direct outlook on the employment situation of countries (Komito, 2011). LinkedIn is especially good for marketers, too. Marketers get better information on LinkedIn,
“It is a great tool for getting feedback in your industry. Polls are great, and everyone I know fills them out and the information gained can really be a useful tool. I have used polls on many occasions to help me get a better idea of what products to promote and generally what people are in the mood for during different seasons” (Kiran, 2017, para. 8).