澳洲论文代写:跨国零售商

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06/11/2017

澳洲论文代写:跨国零售商

鸭嘴兽鞋是在新西兰也经营的跨国零售商之一。鸭嘴兽提供商店和店外零售服务的客户。店内通过网上购物设施提供店内零售服务(Platypus,2015c)。为客户提供在线购物设施的原因是,由于互联网的出现,大部分客户现在已经成为在线消费者,并节省了客户喜欢在线购买的时间和金钱(Platypus,2015d)。

根据摩尔(Moore,2005)的研究,零售混合战略是指为了始终如一地执行公司的零售职能而制定和实施的战略。零售组合的要素包括商品分类,物流,客户关系,品牌形象和广告。零售组合的元素可以从下面提到的图中更好地理解:

商品分类

商品分类涉及特定零售商提供的产品或服务的种类和范围(Megicks,2007)。相反,商品组合也包含了零售商购买商品的方法,以便将其转售给顾客(White&Absher,2007)。鸭嘴兽鞋提供的产品宽度窄,然而,其产品线的深度已经被观察到深刻。之所以这样做,是因为这家商店只在全球各大知名品牌下向顾客销售运动鞋。该商店从品牌鞋制造商大批量购买商品,然后以合理的价格将其转售给客户(Platypus,2015a)。

澳洲论文代写:跨国零售商

Platypus shoe is one of the multinational retailers that are also operating in the country of New Zealand. Platypus provides both on the store and off-the-store retail services to the customers. Off-the-store retail services have provided by the store through its online shopping facility (Platypus, 2015c). The reason behind providing the online shopping facility to the customers is due to the fact that majority of customers have now become online consumers due to emergence of internet  and to save time and money customers prefers to buy online(Platypus, 2015d).

According to the study of Moore (2005), retail mix strategies referred to those strategies that have been formulate and implement in order to carry out the retail functions of a company consistently. The elements of retail mix include Merchandise Assortment, logistics, customer relationship, brand image, and advertisement. Elements of retail mix can better understand from below mentioned figure:

Merchandise Assortment

Merchandise assortment referred to the variety and range of products or services offered by a particular retailer (Megicks, 2007). In contrast, merchandise assortment also incorporates the methods through which a retailer buys merchandise with the purpose of reselling them to the customers (White &Absher, 2007). The products offered by Platypus shoes are narrow in width; however, the depth of its product line has observed as profound. The reason behind this is that the store only deals in the selling of sneakers under various global and popular brands to its customers. The store purchases merchandise in bulk quantities from branded shoe manufacturer and then resell them at some reasonable prices to the customers (Platypus, 2015a).

鸭嘴兽鞋是在新西兰也经营的跨国零售商之一。鸭嘴兽提供商店和店外零售服务的客户。店内通过网上购物设施提供店内零售服务(Platypus,2015c)。为客户提供在线购物设施的原因是,由于互联网的出现,大部分客户现在已经成为在线消费者,并节省了客户喜欢在线购买的时间和金钱(Platypus,2015d)。

根据摩尔(Moore,2005)的研究,零售混合战略是指为了始终如一地执行公司的零售职能而制定和实施的战略。零售组合的要素包括商品分类,物流,客户关系,品牌形象和广告。零售组合的元素可以从下面提到的图中更好地理解:

商品分类

商品分类涉及特定零售商提供的产品或服务的种类和范围(Megicks,2007)。相反,商品组合也包含了零售商购买商品的方法,以便将其转售给顾客(White&Absher,2007)。鸭嘴兽鞋提供的产品宽度窄,然而,其产品线的深度已经被观察到深刻。之所以这样做,是因为这家商店只在全球各大知名品牌下向顾客销售运动鞋。该商店从品牌鞋制造商大批量购买商品,然后以合理的价格将其转售给客户(Platypus,2015a)。

Platypus shoe is one of the multinational retailers that are also operating in the country of New Zealand. Platypus provides both on the store and off-the-store retail services to the customers. Off-the-store retail services have provided by the store through its online shopping facility (Platypus, 2015c). The reason behind providing the online shopping facility to the customers is due to the fact that majority of customers have now become online consumers due to emergence of internet  and to save time and money customers prefers to buy online(Platypus, 2015d).

According to the study of Moore (2005), retail mix strategies referred to those strategies that have been formulate and implement in order to carry out the retail functions of a company consistently. The elements of retail mix include Merchandise Assortment, logistics, customer relationship, brand image, and advertisement. Elements of retail mix can better understand from below mentioned figure:

Merchandise Assortment

Merchandise assortment referred to the variety and range of products or services offered by a particular retailer (Megicks, 2007). In contrast, merchandise assortment also incorporates the methods through which a retailer buys merchandise with the purpose of reselling them to the customers (White &Absher, 2007). The products offered by Platypus shoes are narrow in width; however, the depth of its product line has observed as profound. The reason behind this is that the store only deals in the selling of sneakers under various global and popular brands to its customers. The store purchases merchandise in bulk quantities from branded shoe manufacturer and then resell them at some reasonable prices to the customers (Platypus, 2015a).

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