Currently the most intellectual language through which the complete world is talking is the one which keeps the world connected and this is known as the language of media. There are people from all over the world who are deeply involved into predicting what the future of media will be. Since it is having an immense impact on people and is dealing with everything anywhere in the world. If you want to look up rights of people you can explore the net, if you want to know what legal actions might be taken against or in favour of someone. You can start searching the medium around you; it would give you many relevant and accurate articles, discussions and viewpoints to ponder your thoughts into.
Anything you want to know about you wouldn’t go ask a person you would actually gain access to the internet and get connected through the most efficiently available gadget and look out for the answer. As the term future of media be quite general I would like to highlight the future of media industry in the field of advertising too since they are the ones who are responsible to grab the people towards them or away from them (Cappo, 2003).
One of a re-known CEO of a media and advertising company Michael Roth is of the view that within last 10 years he has seen tremendous change in the field of media advertising and for the next years coming. There is definitely going to be a huge competition amongst media organizations and firms the digital advancement is going to be doubled. New people will join in and the traditional advertising or marketing agencies would have to come up with more advanced technological aspects to grab masses attention(Kelley, Sheehan, & Jugenheimer, 2015).
The media messages conveyed have to be very accurate and strong, the use of latest technology and its adaptability will result in the success of companies. Hence the future of media in advertising is obviously competitive and the ones who will move away from the traditional and indulge in the latest trends would be successful.