Ethos, pathos and logos are the persuasive standards by which one can determine if a media document does indeed work on a balanced level of persuasion. In the case of “ban the Burqua”, the focus is on an enhanced application of the pathos more than the ethos and the logos. Pathos is the representation of heightened emotions, more often in a negative way.
In the case of the article, many negative emotions are identified. Firstly, consider how the Burqua has been identified as a symbol of female repression. The very first sentence in the article starts off with signifying the Burqua as a negative form associated with female representation. Secondly, consider how the use of the Burqua has been called as a medieval custom and that modern Australia does not need it. There are many medieval customs that people know about, and many of them are associated with some negative connotation. For instance, where people were sick with infection, a medieval custom was to let his blood out in order to cure him. Except for some, these forms of medieval customs are often the subject of scrutiny and even ridicule in the modern scientific world, and the article of Advance Australia is observed to be subjecting the use of the Burqua to such customs. An association with a negative practice would mean that the use of the Burqua would almost for sure be seen by everybody as a negative thing and Advance Australia seems to make use of this strong persuasive technique.
Secondly, Advance Australia seems to be using some form of labelling as observed in the article. It calls people supporting the use of the Burqua or asking for some mellowed approach towards it. The use of such labelling is to sell their own agenda. It calls Australia as Modern Australia when the country definitely associates itself with preservation of culture. The use of these labels hence seems to serve its own agenda and not the general feelings of the Australian people.
Finally, it makes use of informal and even playfully cruel forms of connecting the Burqua to negative connotations. It considers the usage notion as being wishy washy. These forms of words seem to steal the use of the Burqa from its more religious connotation. It would even hurt the sentiments of the people who use it and could also be considered as starting a religious or spiritual war within the country.
In conclusion, it could be said that the language used by Advance Australia is slanderous and borders more on pathos and is seen to be irresponsible as well.