澳洲论文没过:企业社会责任

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28/12/2018

澳洲论文没过:企业社会责任

Kramar & Porter(2006)没有直接讨论过构成谬误。然而,他们在一定程度上解决了这个问题,他们解释说,并不是所有的企业都只专注于提高品牌声誉和盈利能力,而是专注于为人民创造一个安全的工作环境,保护社会免受商业活动的有害影响。在他们看来,成功的商业组织需要一个健康的社会。医疗保健、教育和平等机会对勤劳的劳动力来说是重要的。水、土地、能源等环境资源的有效利用,使商业更加繁荣。政府实施的强有力的法规不仅保护了消费者和社会,也保护了企业免于腐败。一个积极的企业社会计划从减轻损害到通过社会增长加强企业战略。在这里,必须记住,任何公司都不可能解决所有的社会问题,并承担这样做的预算。因此,每个企业都必须选择与企业相重叠的特定社会问题。企业必须选择一个能够为社会和企业创造共同价值的企业社会责任问题来解决。

澳洲论文没过:企业社会责任

虽然Porter & Kramar和Donaldson、Walsh对企业社会责任的研究方法有很大的不同,但这两种方法都指出了企业社会责任对企业的重要性。当Donaldson &Walsh致力于发展一种规范的商业理论来阐明组合谬误的概念时,Porter和Kramar则专注于企业社会责任和竞争优势之间的联系。然而,他们都没有忽视企业对其经营的社会负责的重要性。规范理论规定,一家公司的目标是获得财富和客户满意度,但并不是所有的企业都有相同的目标。如果没有商业公司,当今世界不同地区社会生活的发展是不可能的。Porter & Kramar的方法解释说,每个公司都必须明智地选择其CSR,这样才能使企业和更广泛的社区都受益。

澳洲论文没过:企业社会责任

Kramar & Porter (2006) have not talked about composition fallacy directly. However, they addressed the issue partially by explaining that not all the businesses are merely focused on increasing brand reputation and profitability rather they are focused on developing a safe working environment for the people and protect the society from the harmful impact of the business activities. According to them, successful business organisations require a healthy society. Healthcare, education and equal opportunity are important for an industrious workforce. Efficient use of water, land, energy and other environmental resources make the commerce more industrious. Strong regulations imposed by the government not only protect the consumers and the society but also protect the business from corruption. A positive corporate social program moves from extenuating damage to strengthening corporate tactic through social growth. Here, it must remember that it is not possible for any firm to solve all the social issues and bear the budget of doing so. Therefore, every business must choose a specific social issue that overlaps with the business. Business must choose a CSR issue to be resolves that offers an opportunity to generate common value for the society and for the firm too.

澳洲论文没过:企业社会责任

Although the approach of Porter & Kramar and the approach of Donaldson and Walsh toward CSR are quite different to each other, both the approaches have pointed out the importance of CSR for business firms. While Donaldson &Walsh concentrated on developing a normative theory of business that illustrates the notion of composition fallacy, Porter and Kramar focus on the link between CSR and competitive advantages. However, none of them has neglected the essentiality of business firms to be responsible to their society, where they operate. The normative theory stipulates that a single firm can be aimed at gaining wealth and customer satisfaction, but not all the businesses have the same aim. The current development of the social life in different areas of the world would not have been possible if business firms were not there. The approach of Porter & Kramar explains that every firm must choose its CSR wisely so that it can benefit both the business and the broader community.

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