本篇文章主要讲的是电子商务行业的营业额分析，当今电子商务行业的营业额有了很大的增长。据推测，到今年年底(2016年)，电子商务行业的营业额将达到2万亿左右。这个数字代表零售市场的销售额增长了7.3%左右。到2020年，这一数字将增长到4万亿美元左右。这将占该行业总零售额的14%左右。在不同地区的销售中，亚太地区的销售额最高，2015年销售额约为8750亿美元(Bhattacharya & Mishra, 2015)。本篇澳洲市场营销论文代写文章由澳洲论文通AssignmentPass辅导网整理，供大家参考阅读。
There has been a huge growth in the turnover of the E commerce industry in the present times. It has been assumed that by the end of the present year (2016), the E-commerce industry would have the turnover of around turnover 2 trillion. This figure represents a growth of around 7.3 % in the sales of the retail markets. By the year 2020, this will grow to around $ 4 trillion. This would be around 14 % of the overall retail sales made by the industry. Out of the sales in different regions, the maximum sale has been record in the Asia Pacific region which has been accounting for the sale of around $875 billion in 2015 (Bhattacharya & Mishra, 2015).
The overall turnovers of the E-commerce websites in North America in the year 2015 have been around 375 billion. In US alone, the sales from E-commerce website have been identified to be around $349.06 trillion (Srinivasan et al, 2002). The top market for E-commerce websites is China which has the turnover of around $672.01 billion. In addition to this, the turnover of UK has been identified to be around $99.39 billion, for Japan it has been around $89.55 billion. Thus, it can be cleared that the E-commerce industries are having a huge turn over in the present times.
No. of customers
It has been identified that there are 80 million new online shoppers each and every year. The increase in the smartphones has further increased the customers in the E-commerce industry. It has been assumed that by the end of year 2019, there will be over 2 billion buyers worldwide who would be using the goods and the services of the E-commerce industries. In the year 2015, the total number of buyers in this industry was around 1.46 billion. Thus, this can be assumed to be a massive growth in the E-commerce industry (Burnham, 1998).
It has been identified from a very popular E-commerce market data that one of the leading E-commerce platforms in the world is Amazon. Other best competitors in the industry are the Rakuten or Alibaba who have been constantly increasing their market share. It has been found that Amazon holds the market share of around 16.3 % in the E-commerce industry.