本文主要讲定价策略，矩阵的含义可以用市场营销的4c来定义。它们是消费者需求、成本、购买产品的便利性，以及公司与消费者之间的沟通(Kotler et al.， 2015)。这些因素的组合被认为是公司采用的营销组合。消费者想要的是分析消费者需要什么，并根据他们的需求销售产品。在许多情况下，耐克“建立一个新产品，以满足消费者的要求。耐克品牌开发的产品，如鞋子，服装，设备，以满足消费者的需求。本篇澳洲市场营销论文代写文章由澳洲论文通AssignmentPass辅导网整理，供大家参考阅读。
The implication of the matrix can be defined by using the 4Cs of marketing. They are consumer requirements, cost, convenience to buy the product, and communication of the company with the consumers (Kotler et al., 2015). The combination of these factors is considered to be the marketing mix employed by the company. Consumer wants is the analysis of what the consumer needs and selling a product to their requirements. In many cases, Nike “builds a new product to meet the requirements of the consumers. Nike brand develops the products such as shoes, apparel, and equipment to meet the needs of the consumers.
The most popular product line of the company is the sports shoes (De Clercq and Zhou, 2014). They offer a range of shoes that are designed for each kind of game. There is also related apparel and accessories that the company sells to the consumers. They also constantly innovate and focus on their product design to meet the consumer needs. Essentially, they follow the principles of innovation and creative destruction to meet the consumer demands. This is one of the prominent strategies that the company has devised so as to succeed in the markets (Hartley and Claycomb, 2013).
Nike Company uses the concept of value-based pricing strategy. The pricing of product should meet the ability of the consumers’ purchasing power. It must be based on the disposable income and the value generated from the products. The retailer takes efforts to show the consumers that the value of the product is worth the cost of the products. The pricing of the product also varies based on the competition and the product placement in the markets.
In using this strategy of value-based pricing, Nike combines consumer perception about the value of the products. The value is structured in a way that the consumers’ willingness to pay the price is considered. For the year 2014, the company increased its selling price and was able to gain from these efforts. Increasing brand recognition, and consumer perception had led to the company to generate products. It has been able to effectively use the concept of pricing based on the valuation of the products.
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