The marketing process of a business is a continuous process that analyses ways that can be used to create opportunities, strategically place product or service, and develop a plan to monitor results. Even the best products or services can fail to attract customers if the marketing is not done effectively. The whole marketing process can be broken down in 4 parts:
Examining the favorable circumstances for product or service. By doing so, the company has the opportunities to find about the needs or requirements of the customers. The company needs to focus that these are beneficial for the long run success and not just a temporary opportunity.
Picking up the target market. This is the most important step. The target customers are selected and after conducting careful analysis, the company chooses the final customers of that particular product/service.
Developing the “marketing mix”. This is composed of certain variables of markets that are mixed by the company in order to generate certain desired response in the targeted segments.
Administrating the Marketing practices. This is the final action phase of the whole process. Marketing Analysis, planning, implementation and control are all looked after in this last step.
Mazda Australia, a leading car manufacturing company, has developed an innovative marketing style. The website is more about cultivating relationships by highlighting the faces behind the community and building a platform for conversation with them. Their homepage displays more than car images. It highlights the whole community section that features photos, videos forums, blogs and reviews. This is how the company is nurturing an army of customer evangelists and inviting them to build long-lasting relationships with the brand.
It is very important to have a sound marketing process in order to build and win the customers. No matter how well a product is built or a service is provided, without a proper marketing process, it will not be able to attract the potential customers.