澳洲土木工程论文代写:企业的营销过程

澳洲土木工程论文代写:企业的营销过程

企业的营销过程是一个连续的过程,它分析可以用来创造机会、策略性地放置产品或服务的方法,并制定计划来监控结果。如果营销不有效,即使是最好的产品或服务也无法吸引顾客。整个营销过程可以分为四个部分:

检查产品或服务的有利环境。这样,公司就有机会发现客户的需求。公司需要关注的是,这些都是有利于长期成功的,而不仅仅是一个暂时的机会。

开拓目标市场。这是最重要的一步。选择目标客户,经过仔细分析,公司选择特定产品/服务的最终客户。

开发“营销组合”。这是由市场的某些变量组成的,这些变量是由公司混合在一起的,目的是在目标市场中产生某种预期的反应。

管理营销活动。这是整个过程的最后一个动作阶段。市场分析、计划、实施和控制都是在这最后一步中进行的。

澳洲土木工程论文代写:企业的营销过程

马自达澳大利亚,一家领先的汽车制造公司,开发了一种创新的营销风格。该网站更多的是通过突出社区背后的面孔和建立一个与他们交谈的平台来培养关系。他们的主页显示的不仅仅是汽车图片。它突出了整个社区部分,包括照片、视频论坛、博客和评论。这就是该公司如何培养一支客户宣传大军,并邀请他们与该品牌建立长期关系的方式。

为了建立和赢得客户,拥有一个良好的营销流程是非常重要的。无论一个产品是如何的好,或者一个服务是如何的好,如果没有一个合适的营销过程,它将无法吸引潜在的客户。

澳洲土木工程论文代写:企业的营销过程

The marketing process of a business is a continuous process that analyses ways that can be used to create opportunities, strategically place product or service, and develop a plan to monitor results. Even the best products or services can fail to attract customers if the marketing is not done effectively. The whole marketing process can be broken down in 4 parts:

Examining the favorable circumstances for product or service. By doing so, the company has the opportunities to find about the needs or requirements of the customers. The company needs to focus that these are beneficial for the long run success and not just a temporary opportunity.

Picking up the target market. This is the most important step. The target customers are selected and after conducting careful analysis, the company chooses the final customers of that particular product/service.

Developing the “marketing mix”. This is composed of certain variables of markets that are mixed by the company in order to generate certain desired response in the targeted segments.

Administrating the Marketing practices. This is the final action phase of the whole process. Marketing Analysis, planning, implementation and control are all looked after in this last step.

澳洲土木工程论文代写:企业的营销过程

Mazda Australia, a leading car manufacturing company, has developed an innovative marketing style. The website is more about cultivating relationships by highlighting the faces behind the community and building a platform for conversation with them. Their homepage displays more than car images. It highlights the whole community section that features photos, videos forums, blogs and reviews. This is how the company is nurturing an army of customer evangelists and inviting them to build long-lasting relationships with the brand.

It is very important to have a sound marketing process in order to build and win the customers. No matter how well a product is built or a service is provided, without a proper marketing process, it will not be able to attract the potential customers.