A study is conducted to study innovation in Volvo cars. The first step of any study is to formulate hypothesis and research question. The research question of this study is “when and how working with BMI may be beneficial for Volvo cars?” Similarly, hypothesis for current study is “working with BMI is beneficial for Volvo cars”. In the research we will test this hypothesis. The sample will include employees of Volvo cars. Techniques for data collection include systematic field notes, reflection, subjective interpretation and observations.
It helped in formulating an understanding and aided in generating a theory. The data were analyzed in light of the contextual knowledge gained during the long-term partnerships with the company. Critical events were identified in these processes and narratives allowed to identify common patterns and compare observations.
Vision 2020 was undertaken by Volvo cars in 2006. It was the first formal process in innovative initiative. It focused on how to “innovate differently”. The objective was to build organizational capacity to break away from the current incremental approach to innovation. The management was reactive and support from management was not overt. The team consisted of small number of employees. It connected many projects of the firm and involved cooperation from partners. The project’s second objective was to develop a certain mentality and mindset within the organization. The firm introduced specific innovation terminology and a shared language. The project was completed in 2009. Setting up of a permanent function – Long Range Strategy and Innovation – within Business, Brand Product Strategy was long-term outcome (Börjesson, Elmquist and Hooge, 2014).
The above report discusses business research design and strategies. It emphasizes on formulating research questions and deciding techniques of data collection and data analysis. In other words, it focuses on different aspects of qualitative research. The concepts of research design are explained using a case study. Case study emphasizes on business innovation techniques of two automotive firms: Renault and Volvo cars. It is a longitudinal study. The research design used to conduct two similar yet distinct is discussed in the report.