These distinct feminine beauty physical standards not only result in reflecting the social values changes attached to the women’s bodily attributes but they also reveal power relationships of multi-dimensional nature within the feminine beauty discourse social production. According to Sriram (2009), it has been stated within her study that Chinese feminine discourses of beauty illustrate that the beauty based traditional descriptions can involve segregation through ethnic differentiations and class based differentiation. These can occur into distinct rule sets governing the attractive bodies presentation with postures. These are called to depict classes individually and to reveal identities of ethnic nature. Such traditional feminine beauty definition is regarded rigid in comparison to the contemporary beauty discourse. This is heavily impacted through the values of democratic and capitalist nature.
Since our lives are within the culture of consumer and majority of the people have lived within the consumer culture for the better part of the lives, it becomes difficult at times to identify the source of the most favored assumptions and values. It is a fact that the images of media assist the people in shaping their worldview and the associated values that are considered moral or evil, good or bad and positive or negative. The television is regarded as the most viewed and most popular source of media within the modernized world. It has been regarded as the method of improvised portrays of the lifestyle of people at a defined location and time frame than the magazines, radio or newspapers. Apart from delivering the entertainment to the viewers or audience, the television functions as a surveillance through delivering societal information along with the advancements that are commenced. It further functions as the cultural transmission through educating the values to culture to the society and audience.