本文主要講的是互聯網旅遊行者，全球42%的旅行者被認為是互聯旅行者(Wang, Xiang和Fesenmaier, 2014)。這些旅行者將智能手機作為探索不同地區的一個不可或缺的元素(Wang et al.， 2016;Lee等，2013;樑等，2016)。在出行之前，聯網的旅行者更傾向於使用移動智能手機提供的應用程序進行與旅行相關的預訂(Smith et al.， 2016)。本篇代寫文章由澳洲論文通AssignmentPass輔導網整理，供大家參考閱讀。
42% of the travellers in the world are considered to be connected travellers (Wang, Xiang and Fesenmaier, 2014). These travellers use their smartphone as an integral element while exploring the different locales (Wang et al., 2016; Lee et al., 2013; Liang et al., 2016). Before travel, the connected travellers have more proclivity to make their travel related booking use the apps provided in the mobile smartphones (Smith et al., 2016).
These connected travellers use their mobile phones to understand about what a particular place offers (Yoon and Kim, 2014). They have become an indispensable part of travel in the current times (Yoon and Kim, 2014). The ways of connecting with the people and reaching to the consumer base has become more daunting than ever. There are a number of competitors for the same consumer base.
During the vacation, mobile devices have become an essential part of life. It has pervaded into societies and their use has become ubiquitous in the current times (Dickinson et al., 2014; Casser and Spiteri, 2015). There is an increase of 43% in the connected travellers. They use their smart phones to book activities for their trips. In this, more than 63% of the travellers use their smartphones to understand and develop perception about a place (Lee and kim 2013; Gunawan and Purnama, 2015). The mobile apps have gained leverage in the consumer markets. The number of people who use the mobile apps to book accommodation or services has nearly doubles in the last decade (Yovcheva, 2015; Chang and Jang, 2014; Yovcheva et al., 2014). The ease and the ubiquitous nature of the mobile apps have brought in more people to try these technologies. The research for developing the appropriate solutions for these issues has been detailed below.
After the end of the travel or vacation, the word of mouth reviews about a particular place or business establishments are dependent on a variety of factors (Cassar and Spiteri, 2015). The behavioural changes in the travellers are changing dramatically based on the reviews and their expectations. Given the completion, proclivity for changes, and the changing consumer patterns of each demography, there must be continual research (Wang, Xiang and Fesenmaier, 2016). There are many researches that have been undertaken in the past for the same reasons. However, there must be recent analysis and exploration that must be done to ensure that the commerce, marketing, technology and consumer needs are met.