The main focus of Marriot hotels is on the social media marketing. The mostly used social media platform is “Twitter”, and through this portal the issues of the customers are resolved by the management of the hotel. These issues are even shared by the hotel authorities so as to understand the basic concerns behind them and the need for change in them. The marketing strategies of the Marriot Hotels depend on the cultures and customs of the country in which they are operating. The major approach on which the Marriot Hotels work is “one size fits all” and all the activities conducted by the hotel for its marketing operations are through this approach only.
The main marketing activities undertaken by the hotel authorities include marketing, advertising, branding at national and international levels. The new customization strategy is adopted by the Marriot hotels for dealing effectively with the intense competition in the market and the changes in demand of customers. This customization strategy was helpful in catering the diverse marketing demands and it also helped in supporting the brand image and properties of the Marriot hotels. Through its creative and innovative strategy of customized materials and marketing, a distinctive image was built by the Marriot hotels.
The hotel authorities developed a portal in partnership with Excella Consulting and Pica9 for developing their properties on the global scale. This portal was an automatic marketing portal made for customization of the marketing materials in a way that is cost-effective, quick and easy. With the help of the portal brand, strategies were viewed by managers and even supported in the creation of customization marketing collateral. The latest technologies were implemented by Marriot Hotels that helped the management of the hotel in upgrading their marketing strategies and branding strategies for different targeted audiences. The management of the Marriot hotel with the help of latest technologies created positive customized pieces of services that are supported by different languages.