This brings out another argument that is the financial premises of these movies. Now, due to the heavy promotion and marketing of the movies, it is now very important for these movies to spend considerable amount on marketing and productions so that “ brand “ can be created. This started with Jaws as one of the major financial challenges it was facing was that cost of the movie was pumping up all the time. This happens still to date with the current movies. Thus what happens that whenever the movie is spending considerable amount on promotion and merchandising, this means that it becomes very important for such movies to ensure that they are able to recover that initial cost of the production and still be profitable. What happened with Jaws was that it was based on strong merits, and it had strong author backed story behind it, due to that, the movie turned out to be a success. But that is not the case most of the times. The biggest example in that regard is Superman Series. Both movies of the series, despite earning more than $ 300 million worldwide were not deemed as success as they were not able to recover their production costs.