人们等待他们的超级英雄电影，因为它被认为是纯粹的娱乐。象征主义是漫威超级英雄的一个整体。每一部电影都有特定的象征意义(Johnson, 2012)。这些增加了人们普遍认为超级英雄关心人类的观念。极端利他主义的情绪使它在中国和个人才能等集体主义文化中产生共鸣，也会引起英国观众的共鸣。一般人都想要一个超级英雄。在不同的文化背景下，人们期待一个超级英雄来拯救工作。这些公司在死侍中创造了这样的角色。主人公是一个情绪正常的普通人。他是孩子们可以尊敬的人。在这个角色中包含了对宠物的情感和包容(Meyer, et al.， 2016)。这些创造了电影的强大粉丝基础。他们在社交媒体上获得个人信息，并与粉丝建立关系。Deadpool被认为是积极社交媒体活动的一个缩影。他被认为是“有嘴巴的人”。他不是典型的超级英雄。由于他的反驳和讽刺(Davies, 2016)，他是一个经常离开的人。这个角色是不同的，是基于这样一个事实:人们对其他超级英雄所描绘的干净形象感到厌倦。这一社交媒体策略使得该公司向当地人以及国际观众(Brown, 2016)伸出了援手。
The people wait for their superhero movies as it is considered to be pure entertainment. Symbolism is an integral aspect of the Marvel superhero. In each movie there is a specific symbolism (Johnson, 2012). These add to the perception that the superhero cares for mankind in general. The sentiments of extreme altruism make it resonate in the collectivistic cultures such as China and individual talents will also resonate with the UK audience. The people in general want a superhero. Across cultures, the people expect a superhero to save the work. The companies create the character such the character in Deadpool. The main protagonist is an everyman with normal emotions. He is someone whom the children can look up to. There is the embracing of the emotions and inclusion of pets in the character (Meyer, et al., 2016). These create a strong fan base of the movies. They get personal on social media and foster relationship with the fan base. Deadpool is considered as an epitome of positive social media campaign. He is considered to be “Merc with a Mouth”. He is not the stereotypical super hero. He is a regular character who gets away owing to his retorts and sarcasm (Davies, 2016). The character is different and is based on the fact that people are bored with the clean image portrayed by the other superheroes. This social media strategy made the company to reach out to the local people as well as the international audience (Brown, 2016).