代写论文：经营策略
在运用策略的背景下，Coles采用了价格战战略，而阿尔迪则采用了折扣和扩张的privatelabelsproducts，这些产品已经迫使像Coles这样的老牌行业巨头在销售家用产品时降低了价格。阿尔迪还采用了新的经营策略，重点是扩大新鲜食品供应和扩大门店，以分散在东部沿海地区的业务。因此，在过去的5年里，阿尔迪的扩张战略提升了它的市场份额，并给像科尔和伍尔沃斯这样的超市巨头带来了激烈的竞争(Clemons,2017)。阿尔迪privatelabelled产品的快速发展,引入高斯“下来”活动,于2010年推出,旨在有效地捕获slightlyincreasing privatelabelproductrates市场份额。Coles采用的价格策略可能会对创造通缩压力产生不利影响(Mudditt,2017)。因此，价格战争策略在许多包装食品和食品食品中获得了很大的购买权，在阿尔迪的情况下，消费者几乎没有选择的余地。此外，由于其低价格模式，包括其综合的自有品牌产品，阿尔迪正在迫使Coles和其他零售商降低价格，增加公司的价值。阿尔迪正在改变日益扩大的食品杂货店，提供新鲜的食品范围和以极低的价格提供私人食品。因此，它表明食品超市是由价格竞争所决定的，在这些竞争中，公司会采取积极的定价和非定价策略，以提高公司的销售和市场份额。
代写论文：经营策略
In context to the application of strategies, Coles applies price war strategy while Aldi uses the discounting and expansion of privatelabelsproducts which have forced established industry giants like Coles to cut prices in frequently selling household products. Aldi also used new operating strategy, which focuses on expansion of fresh food offerings and bigger stores to spread the presence in the eastern seaboard. As a result, this expansion strategy of Aldi over past five years has boosted its market share and given tough competition to supermarket giants like Cole and Woolworth (Clemons, 2017). With the rapid development of Aldi in privatelabelled products, Coles introduced “Down Down” campaign which was launched in 2010 to effectively capture the slightlyincreasing market share in the privatelabelproductrates. The price warstrategy adopted by Coles can have a detrimental impact for creating deflationary pressure (Mudditt, 2017). As a result, the price war strategy gained significant buyer power in relation to many packaged foods and groceriesproduct, which customers have little option in case of Aldi. Furthermore, following its low- price model including its comprehensive private label product, Aldi is forcing Coles and other retailersto cut down its price and increase the company values. Aldi is changing the expanding grocery stores interms of easy availaibility to offer fresh food range and privatelabel products at very low prices. Thus, it indicates the grocerysupermarket is ruled by prices competition where aggressivepricing and non-pricing strategies are followed by companies to increase sales and market share of the firm.
