代写论文:平板电脑销售

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07/01/2018

代写论文:平板电脑销售

搬运工五力分析着眼于一个行业,然后研究特定行业的吸引力以及推动行业销售的成功因素。它从横向和纵向角度来看产品或行业(Magretta,2013)。产品替代的威胁,来自现有竞争的威胁和新进入者竞争是应该考虑的一些因素。供应商和客户的讨价还价能力是需要考虑的垂直因素。例如,如果一家移动公司想推出一款新的移动平板电脑进入市场,则应该考虑现有的竞争,可能的新产品或更便宜的产品的影响。如果市场已经饱和了这些产品,消费者对平板电脑的要求将会降低,产品的供应商将会有很多现有的订单,因此公司将获得一个利基消费群体的问题(Magretta,2013年)。然后公司应该制定一个创新功能的战略,以赢得消费者的支持。例如,如果像苹果银行这样的公司在品牌形象上,其他公司很难模仿。他们已经获得了独特的功能品牌形象(Magretta,2013)。然后他们可以使用独特的营销策略渗透到市场。

代写论文:平板电脑销售

Porters five force analysis looks at an industry and then looks at what is attractive in the particular sector and the successful factors that drive sales for a sector. It looks at a product or the industry from a horizontal and vertical perspective (Magretta, 2013). The threat of product substitution, threat from the existing competition and new entrant competition are some of the factors that should be considered. the bargaining power of the suppliers and the customers are the vertical factors that need to be considered. For example, if a mobile company wants to launch a new mobile tablet into the market, it should look at the existing competition, impact of possible newer products or cheaper products. If the market is already saturated with these products, the consumer requirement for a tablet will be lower and the suppliers for the product will have a lot of existing orders hence there will be issues for the company to gain a niche consumer base (Magretta, 2013). The company should then develop a strategy with innovative functionality to gain patronage in the consumer base. For instance, if a company such as Apple banks is on the brand image, it will be difficult for other companies to mimic. They have already gained a unique functional brand image (Magretta, 2013). They can then penetrate into the market using a unique marketing strategy.

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