The paragraph which has been most appealing for me is the one which states that Google, Yahoo, Bing and other search engines have been using the data of the people for their own benefit. I used to think that these search engines work for benefits of the people and not for their own benefits. I think that Google earns the revenues only through the help of advertisements. However, the author states that the Google earns a lot of revenues from the data analysis of the users. Author states that these search engines maintain the server logs which can get the information related to the web request and internet address (Orwell, 2010). She also states that these companies analyze the logs in order to generate more and more revenues. Yahoo which is one of the most popular search engines even uses the method for the purpose of generation of more revenues. Yahoo even uses the cookies on the computer of the user for the purpose of generation of more advertisements. This clearly indicates that each and every activity of these search engines is for their own profits. It is important that the users should be aware of these tactics of these companies as they are nothing for their own benefits.