这项技术已经对印刷书籍行业产生了深远的影响。 传统工业有自身能力的冲击。 在线出售实物商品威胁到印刷媒体的存在。 这些公司需要解决数字业务的重要和持续投资，并消耗现金。 来自国际市场的竞争公司花费更多的产品营销。 竞争激烈得多。 为了公司的运营目的，该产品的成本显着更高（Greco，2013）。 数字图书的利润率较高，与传统图书销售的产品相比较。 与开发技术竞争并确保利润率的先天压力可能影响行业的未来。 这些需要在博览会中解决。
The technology has caused a profound impact on the print bookselling industry. The traditional industry has an impact of inherent capacity to reinvent itself. The online sale of the physical goods threatens the existence of the print media. The companies need to address the significant and continued investment of the digital business and drains cash. The competing companies from international markets spend more on the marketing of the products. The competition is intensely higher. For the operational purpose of the company, the cost of the product is found to be significantly higher (Greco, 2013). The profit margin for a digital book is higher, when it is compared to the products when it is sold as a conventional book. The innate pressure to compete with the development technology and to ensure that there is a profit margin might impact the future of the industry. These need to be addressed in the expo.