However, several kinds of literatures are advocated in favour of power and states that power is the most important aspect of a buyer-supplier relationship and its outcome, but the power is not so important in comparison to the mutual trust and personal relationship. In this competitive market, where the market is open, and everyone has equal opportunity and multiple options, the concept of the power is decreasing. In this context, the mutual trust and understanding are more important than the power dominance within the buyer and supplier relationship. Currently, there are several business organizations that have similar types of products and services (Wang, 2011). Hence, the buyers have many options. Moreover, in this context, the organization must depend on their customer relationship, brand recognition and brand value. They must try to improve the reputation of the company as well to enhance the trust of the customers upon the company. It helps in improving the buyers and suppliers’ relationship and thus influencing the outcome of the relationship in favour of the organization. The expel of Tesco Plc can be given in this context to support the statement. The company Tesco Plc. is one of the leading retailers of the UK as well as a significant name among the renowned global retailers. The company provides utmost emphasis on the customers and tries to develop effective strategies to support customers’ satisfaction.