# 代写论文：指导和说服的互惠过程

#### 24/02/2018

Persuasion cannot be separate from communication. In both PR works and advertisements, a message is informed to the receiver. Here some form of persuasion, at least implicitly, is required to influence the attitude or behaviour of the consumer (Messina, 2007). In the past, academic writers like Grunig and Hunt (1984) tried to distance PR from persuasion, and in fact made persuasion appear derogatory. However, this was because persuasion was understood in association with the war propaganda of the times. However, persuasion understood in basic communication context is merely a tool for effective information sharing. “Communication is a reciprocal process of exchanging signs to inform, instruct, or persuade” (Cutlip et al., 1994, p.229). In current times, researchers do not argue the good or bad aspects of persuasion, but they have taken it upon themselves to accept persuasion as a dominant practice. Persuasion and public relations are considered as two peas in a pod (Cutlip et al., 1994).

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