代写论文:化妆品销售

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05/03/2018

代写论文:化妆品销售

欧莱雅是一个大约89,331名员工的组织,他们在美国拥有大约42个制造工厂,以及5个工厂和10,000名安置在美国的人员。采用差异化战略,公司获得了竞争优势。它是化妆品行业中所有其他公司中首先为顾客生产安全染发剂产品的公司。它为其客户生产安全的商业染发剂,因此在公司或公司进行的美容产品研究方面获得全球领先的市场声誉(Wascher and Bugnyar,2013)。

代写论文:化妆品销售
雅芳是市场上的另一家公司,但不能获得太多的声誉或利润。即使采用直销方式以较低的价格向客户销售产品,但是,通过这一特殊战略,它并没有获得太多收益。它以较低的价格向顾客提供产品,但随后他们无法随时随地获得该公司的产品(Van Nguyen等,2010)。在欧莱雅的情况下,这不是问题;人们可以随时随地获得产品。他们还推出了许多新的应用程序,以允许他们的客户应用他们的产品,尤其是虚拟化妆品。因此,可以说欧莱雅一直使用差异化战略在市场上保持竞争力(Wascher and Bugnyar,2013)。

代写论文:化妆品销售

L’Oreal is an organization around 89,331 employees and they have around 42 manufacturing facilities in USA along with five factories and 10,000 people who are placed in USA. The company has gained competitive advantage by adopting the differentiation strategy. It is first among all the other companies in the cosmetic industry to produce safe hair dye products for the customers. It rather produced safe commercial hair dyes for its customers and therefore, it gained a reputation in the market for being the global leader with respect to the beauty product research that is carried out by the companies or the firms (Wascher and Bugnyar, 2013).

代写论文:化妆品销售
Avon is another company in the market, but could not gain much of reputation or profit. It even though adopted the direct selling method to sell their products at lower price to the customer; however, it had not gained profit much through this particular strategy. It provided the customers the products at a lower price, but then they could not have the products of this firm anytime and anywhere (Van Nguyen et al., 2010). In case of L’Oreal, such is not the thing; people could have the products anytime and anywhere. They have also introduced many new kinds of apps as well that would allow their customers to apply their products, especially their make ups virtually. Hence, it can be said that L’Oreal has always used the differentiation strategy to remain competitive in the market (Wascher and Bugnyar, 2013).

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