Businesses and entrepreneurships often have unique selling points that are seen to be the core of this business. These selling propositions are what enabled them to respond to consumers’ needs in the first place. An entrepreneurship is often formed only after such a unique selling point is discovered by an entrepreneur. However, the unique point is not enough for a business to be successful. A business in order to be successful will need to continuously identify opportunities for the company which enables it to show its uniqueness. This could be in the form of a new product development or a service development. Innovation management is a more structured process that will help the organization identify opportunities and make use of it. Innovation adds value to the company and in the long run ensures that the company is successful end to end.
PART A- Innovation Development Analysis
1. Concepts of creativity and innovation relevant to the firm
Creativity and innovation are relevant to the firm as the firm operates in the consumer end technology sector where it is necessary to stay competitive. Google has many competitors defined by its technology sectors. When one considers the Google product of the search engine alone, then the competitors of Google are Bing and other search engines. On the other hand, in other technologies it is Apple and Amazon, etc. This is because Google focuses on multiple products and hence it is necessary that there be innovation at all levels. Different technologies might require different levels of creativity (Leong, 2013).
Creativity and innovation are significant to the firm and Google understand this as seen in its current reports. In terms of employees, Google has recognized what is called a 20 percent use time, where the employee could use 20 percent time of their everyday work on creative projects within the company. This ensures that the employees of Google are aligned to their interests. The employees are empowered so that they can explore their creativity and strengths to the maximum. Google is also able to inspire employees to be creative in a competitive way which is healthy.