These companies need to understand that the advertisements may be an important part for the awareness of the consumers. The primary aim of advertisement is that it helps to know the impact on the buying behavior of the consumers. It helps us to know if product has a stable market or not. The primary aim for the analysis of the consumer behavior is to explain if the consumers act in specific manner under some given circumstances. Different generations have been responding in a different manner to the advertisements in different parts of the world. Generation X has different approaches towards the advertisement in comparison to the one grown in Generation Y. They have interest in different types of products, the methods in which the products are searched by them, the differences created by them in the effectiveness of different types of advertising methods used. Also, the effectiveness of different media varies as they can be varied with advertisement.
Thus generation X and generation Y are much different from one another. The methodologies implemented by the advertisers have to be different for both the generations. Advertisement in the present times is one of the most important means of communication to the people in the present times. But the method of advertisement for the generation X and generation Y is very different from one another. While generation X is the one who can be attracted by situations and financial affairs, Generation Y can be attracted to the brands and the product which is more talked about. These people love to talk about the products to one another. Thus, both these generations can be influenced in a different manner. In this report, the discussion has been focused on the purchasing habits of the consumers belonging to two different generations: Generation X born in mid-1960’s to early 1980’s and the Generation Y born during the times of 1980’s to 2000. The discussion has been done in the difference in the product, the search of the information related to the products, the different media types used by the generation and the effectiveness of the type of advertising used by them.