本文主要讲述的是广告对X一代和Y一代的影响，这些公司需要明白，广告可能是消费者意识的重要组成部分。广告的主要目的是帮助了解对消费者购买行为的影响。它帮助我们了解产品是否有一个稳定的市场。分析消费者行为的主要目的是解释消费者在特定情况下是否以特定的方式行为。不同时代的人对世界各地的广告有着不同的反应。与y代人相比，X代人对广告的态度不同。他们对不同类型的产品感兴趣，对搜索产品的方法感兴趣，对不同类型的广告方法的有效性感兴趣。此外，不同的媒体的有效性是不同的，因为它们可以随着广告的变化而变化。本篇代写作文文章由澳洲论文通AssignmentPass辅导网整理，供大家参考阅读。
These companies need to understand that the advertisements may be an important part for the awareness of the consumers. The primary aim of advertisement is that it helps to know the impact on the buying behavior of the consumers. It helps us to know if product has a stable market or not. The primary aim for the analysis of the consumer behavior is to explain if the consumers act in specific manner under some given circumstances. Different generations have been responding in a different manner to the advertisements in different parts of the world. Generation X has different approaches towards the advertisement in comparison to the one grown in Generation Y. They have interest in different types of products, the methods in which the products are searched by them, the differences created by them in the effectiveness of different types of advertising methods used. Also, the effectiveness of different media varies as they can be varied with advertisement.
Thus generation X and generation Y are much different from one another. The methodologies implemented by the advertisers have to be different for both the generations. Advertisement in the present times is one of the most important means of communication to the people in the present times. But the method of advertisement for the generation X and generation Y is very different from one another. While generation X is the one who can be attracted by situations and financial affairs, Generation Y can be attracted to the brands and the product which is more talked about. These people love to talk about the products to one another. Thus, both these generations can be influenced in a different manner. In this report, the discussion has been focused on the purchasing habits of the consumers belonging to two different generations: Generation X born in mid-1960’s to early 1980’s and the Generation Y born during the times of 1980’s to 2000. The discussion has been done in the difference in the product, the search of the information related to the products, the different media types used by the generation and the effectiveness of the type of advertising used by them.
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