代写论文:连锁酒店

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26/03/2018

代写论文:连锁酒店

根据另一篇研究文章,已经确定独立酒店不仅拥有强大的竞争优势,而且还拥有其他优势(McCracken,2017)。独立酒店发展和成功的潜在驱动力之一是不仅定制了其客户服务,还定制了酒店的内部和外部,以开发精品酒店(Landman,2017)。由独立酒店推动的真实体验,而不是在连锁店中遇到的勤劳和标准化经验(Cabañas,2014),独立酒店对美学的关注引起了消费者的更多关注。

代写论文:连锁酒店
此外,由于连锁酒店的讨价还价能力较高,因此旅游公司的利润率并不高,因此旅行社专注于更具吸引力的独立精品酒店,这些酒店在豪华酒店中提供先进体验并满足需求的客户以及提高他们的个人利润率(Landman,2017)。这为精心建造的精品酒店提供了超过既定连锁酒店的指数优势。这是因为在经验和体系结构方面符合发达标准化的要求阻碍了连锁酒店提供仅限于个人物业的真实体验(O’Neill和Carlbäck,2011)。然而,大多数连锁店已经形成了类似的体验感,从而将酒店连锁店与独立酒店完全区分开来。

代写论文:连锁酒店

According to another research article, it has been identified that the independent hotels hold not only a strong competitive advantage but also other benefits over the chain properties (McCracken, 2017). One of the underlying drivers of growth and success for the independent hotels is the extensive capability of customizing not only their customer service but also the interiors and exteriors of the hotel to develop a boutique hotel (Landman, 2017). The focus on aesthetics by the independent hotels have drawn more attention by the consumers due to the authentic experience that is facilitated by the independent hotels instead of an industrious and standardized experience encountered within a chain (Cabañas, 2014).

代写论文:连锁酒店
Furthermore, due to the higher bargaining power of the hotel chain, not much margins are provided to the travel companies due to which the travel agencies have focused on the more attractive independent boutique hotels which provide a step ahead experience in luxury hotels and meet the needs of the customers along with improving their personal profit margin (Landman, 2017). This has provided the carefully architecture boutique hotels with the exponential advantage over the established hotel chain. This is because the compliance towards developed standardization in both experience and architecture has prevented the hotel chains to provide an authentic experience which is limited to an individual property (O’Neill and Carlbäck, 2011). However, majority of the chains have developed a similar sense of experience which differentiates the hotel chains from the independent hotels altogether.

 

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