essay代写:美国公司的销售手段

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29/06/2018

essay代写:美国公司的销售手段

Borders公司是一家国际书店,也向人们出售音乐。他们是销售数字技术的先驱。但他们失败了。原因是该公司将焦点转向了传统技术,未能创新。他们的服务被认为基本上是常规和无趣的。他们无法维持利润,拥有大型零售商店的运营成本导致公司破产。除了财务评估之外,本文还提出了一些策略,包括加强对网上零售的关注和改变高层管理。如果失败,退出策略是将有形资产连同品牌名称和无形资产出售给Barnes、Noble或Amazon。当一个公司失败时,所有相关的利益相关者都会蒙受损失。有时,公司即使尽了最大的努力也会失败,这是由于管理层很少做出错误的判断,或者是由于外部环境的缓和。

essay代写:美国公司的销售手段

这次失败有很多方面。由于这个原因,公司破产了。有必要分析失败的根本原因,以防止公司的失败。在这个分析中,我们选择了边界公司的失败。Borders Group Inc.拥有很多特许经营权。它跨越了光谱。例如,英国的Border Inc.处于不同的管理之下(Holt, 2004)。该组织于2011年在美国申请破产。本案例分析将集中在美国的边境团体(Spector,和Trachtenberg, 2011)。公司失败的原因、公司失败的根本原因分析以及公司可能的战略建议将被纳入分析。

essay代写:美国公司的销售手段

Borders Inc. company was an international book store that also sold music to the people. They were pioneers in selling of the digital technology. Yet they failed. The reasons were that the company shifted focus to conventional technology and failed to innovate. Their services offerings were considered to be largely conventional and boring. They could not maintain a profit and the operational costs of owing large retail stores had caused the company to fail. Increasing focus on online retail and changing the top management are some of the strategies proposed in this analysis along with financial assessment. In case of failure, the exit strategy would be to sell the tangible assets along with the brand name and the intangibles to Barnes and Noble or Amazon. When a company fails, there is loss to all of the stakeholders involved in the company. Sometimes, companies fail in spite of the best efforts due to few poor judgments by the management or due to the extenuating external circumstances.

essay代写:美国公司的销售手段
There are many aspects to this failure. Owing to this, the companies become bankrupt. There is a need to analyze the root causes of the failure to prevent failure of the companies. In this analysis, the failure of the company Border Inc. has been chosen. Borders Group Inc. had many franchises. It operated across the spectrum. For example, the Border Inc. in Britain is under a different management (Holt, 2004). The Borders group filed for bankruptcy in 2011 in the United States. This case study analysis will focus on the Border group in United States (Spector, and Trachtenberg, 2011). The reasons for failure of the company, the root cause analysis for the failure of the company and the probable strategic recommendations for the company will be factored in this analysis.

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