本文主要講的是目標市場，支持的原因和提供的產品必須使用和說服這群人。從PEST的分析可以看出，公司需要找到方法去聯繫那些有更新思想的人，並且利用最新的技術去聯繫人。從這個分析來看，目標市場是千禧一代。這家劇團演出了許多莎士比亞的作品和兒童名著。 2010年，該公司還推出了針對7 – 18歲兒童的青年Bards教育項目。這些都擺脫了傳統意識形態的束縛。基於這些過去經驗的類比，人們的娛樂可以基於過程中的所有人，這是可以避免的。本篇功課代寫文章由澳洲論文通AssignmentPass輔導網整理，供大家參考閱讀。
Supporting of the causes and offering of the product must be used and convinced to this group of people. From the PEST analysis, it can be determined that the companies need to find ways to connect with the people who have a newer ideology and also utilize the latest technology to connect with people. From this analysis, the target markets are the millennial population. The company performed a number of Shakespeare renditions and children classics. In 2010, this company also launched the Young Bards education program for the children aged between 7 to 18 years. These were unshackled from traditional ideologies. Based on these analogies from the past experiences, it can be eluded that the entertainment of people can be based on all the people in the process.
A number of other attractions and recreational activities are in Melbourne. Owing to this, the company needs to consider each theatre production in Melbourne as potential competitors and find ways to connect with the people. The SMART goals have been developed in order to form an appropriate form of marketing objective for this company.
An increase in the emotional demand for this production by 20%
An increase in the audience base by 25%
An increase in the online presence and online community.
A finding of the appropriate audience and the increase of the consumer base.
These are some of main marketing goals and marketing mix for the companies. These have been detailed in the following. The marketing segmentation for the same has been detailed in the following.
The price of the tickets should be from 15 to 20 $ in order to keep the millennial population interested. People should find the companies to connect with the other. Conventionally, the place where people use to connect with the brand is the local communities. They must set up the production play in Melbourne and find ways to resonate and connect with the communities. People need to gain to the production in this schema and online viewing is needed to connect with the people (Cashman, 2010).