Another very important part of the good interface is its attraction. The website which has been designed by binglee, may be an attractive option for a blog but not for an ecommerce website. The simplicity in the website of Kogan makes it much more attractive. Also, by giving proper menus under sorted classification adds the attraction to the website. The use of the white background and red and black colours in the fonts also make the user interface looks much more interesting and attractive. The addition of the number of small icons and the hyperlinks provides the options for the users to search any content directly, thereby helping them to get many important products.
Maintainability is a yet another important feature of the good UI. It is important to make sure that the user interface should be such that the changes can be easily integrated without any kind of conflicts of interest. The UI of the binglee website is such that addition of a new offer may prove to be difficult, as the interface of the same is very much convoluted. Instead, the same in case of Kogan is easy to maintain and addition of a new offer can be done without having any impact on the website’s appearance.
Binglee is a popular superstore chain in Australia. Thus, the company needs to ensure that the website which is being made by them should be the best. At present, it is important to make substantial changes in the UI of the website so that it looks appealing and attraction. Another important recommendation is that the duplicate options should be immediately removed from the website. Adding the same content, multiple times has an adverse impact on the UI of the website. Further, it should be ensure that the information on the website should be more concise.
The only recommendation for Kogan is to add a slider below the header, which will improve the appearance of the website further.
Thus, it is important to have a proper UI of the website in order to attract more and more people and to ensure a better experience for all the consumers. In this report, the discussion has been done on the user interface of two of the websites Binglee and Kogan which are the popular ecommerce websites in Australia. The user interface of these websites has been studied and compared with one another. Significant information has been gathered with the help of the comparison between the two websites. Further, the recommendations for both the websites have been provided so as to have further improvements in the UI design of these websites. Thus, the report gives the clear information related to UI design of the websites and the importance of the same. Different features of the good UI designs are discussed and studied in the report. It has been concluded that the UI of Kogan is much more professional in comparison to that of binglee.