哈佛reference格式:跨国公司的创新和组织变革

哈佛reference格式:跨国公司的创新和组织变革

目前,跨国公司的首席执行官们正朝着创新的方向前进,以打造独特的形象,并应对未来增长所必需的变化趋势。通过创新和组织变革的手段,企业为其运营制定了明确的目标和业务战略。对变化的快速反应意味着公司有能力领导行业的变化、意料之外的需求和使消费者满意的竞争对手保持警觉(KPMG, 2016)。本文以Skycity entertainment Group Ltd为研究对象,通过案例分析,明确了Skycity entertainment Group所进行的创新与组织变革,了解了Skycity entertainment Group在管理使用、流程及贵族风格与行为上的变化。

哈佛reference格式:跨国公司的创新和组织变革

天空城市娱乐集团有限公司或天空城市集团经营娱乐、游戏、康宁和酒店等行业。它是澳大利亚和新西兰最大的旅游、休闲和娱乐场所。该公司与娱乐公司一起在不同的地点经营当代赌场的游戏设施。该公司成立于1996年,并在新西兰和澳大利亚的几个城市扩大了业务。位于新西兰奥克兰的伊什卡达尔公司在NZX和ASX上市(SKYCITY, 2017)。

哈佛reference格式:跨国公司的创新和组织变革

The CEOs of top MNCs have now headed towards innovation in order to make distinct images and address the changing trends necessary to grow in future. Through the means of innovationand organizational change, the companies are setting clear targets and business strategies for their operations. Responding and reactingquicklytothechangesmean the company has the ability to lead the industry change, unexpected demands and foremostregulationsetc to keep its consumer’s happy competitors on toes (KPMG, 2016). The current paper is based on a case study that defines the innovation and organization change undertaken by Skycity entertainment Group Ltd to know its change in management use, process and lordship styles and behaviours.

哈佛reference格式:跨国公司的创新和组织变革

The Sky city Entertainment Group Ltd or Sky city Group operates in entertainment,gaming,conesand hotel sectors. It is the largest tourism, leisure and entertainment with an iconic position in both Australia and New Zealand. The company along withentertainment engages in contemporary casino gaming facilities at each of their complexesspreadin different locations. The company came into existence in 1996 and expanded its operation in several New Zealand and Australian cities. The company isheadquartered in Auckland, New Zealand with its name listed in NZX and ASX (SKYCITY , 2017).