A woman comes up to them and asks them about what would happen to their skin. As shown in the picture above, the two women develop a seeming insecurity about their beauty and protection of the skin. The woman who is wearing the yellow shirt goes on harping about the possible issues of their skin in future and about how they can protect it using the commercial product. The two women use those products and seem exactly the same in the final frame. Finally, the advertisements end with discussion about natural beauty and how using the Jergens product would make them stay natural and pretty. There is a forever beauty clause that is added towards the end.
It can be observed that all the characters in the picture are women. It seems to foster an implied message of what woman talk about retaining their beauty and is constantly on the lookout for such efforts.
The objectification of women in advertisement by mass media is not a new concept. This advertisement seemingly reinforces this ideology. They are a part of the system that fosters this ideology. There is a different remainder of the fallacies of the women. An average woman or adolescent girl knows that they can never really look like them, but they are made to assume that they could also imitate their actions to get that beauty.