加拿大物理学:广告营销

加拿大物理学:广告营销

一个女人走到他们面前,问他们皮肤会怎么样。正如上图所示,这两位女性似乎对自己的美貌和皮肤保护产生了不安全感。这位穿着黄色衬衫的女士一直在喋喋不休地谈论未来皮肤可能出现的问题,以及如何使用这种商业产品来保护皮肤。这两名女性使用了这些产品,在最后的画面中她们看起来完全一样。最后,广告以讨论自然美和如何使用Jergens的产品将使他们保持自然和美丽结束。在结尾添加了一个永久美丽的子句。

加拿大物理学:广告营销

从图中可以看出,所有的人物都是女性。这似乎在暗示,女人在谈论如何保持自己的美丽,并一直在寻找这种努力。

大众传媒对广告中女性的物化并不是一个新概念。这则广告似乎强化了这种意识形态。他们是培养这种意识形态的体制的一部分。女性的谬论还有另外一种。一个普通的女人或者青春期的女孩知道她们永远不可能长得像她们,但是她们被要求假设她们也可以模仿她们的行为来获得那种美。

加拿大物理学:广告营销

A woman comes up to them and asks them about what would happen to their skin. As shown in the picture above, the two women develop a seeming insecurity about their beauty and protection of the skin. The woman who is wearing the yellow shirt goes on harping about the possible issues of their skin in future and about how they can protect it using the commercial product. The two women use those products and seem exactly the same in the final frame. Finally, the advertisements end with discussion about natural beauty and how using the Jergens product would make them stay natural and pretty. There is a forever beauty clause that is added towards the end.

加拿大物理学:广告营销

It can be observed that all the characters in the picture are women. It seems to foster an implied message of what woman talk about retaining their beauty and is constantly on the lookout for such efforts.

The objectification of women in advertisement by mass media is not a new concept. This advertisement seemingly reinforces this ideology. They are a part of the system that fosters this ideology. There is a different remainder of the fallacies of the women. An average woman or adolescent girl knows that they can never really look like them, but they are made to assume that they could also imitate their actions to get that beauty.