It was important to consider effective methods for advertisements. If there would have been too many advertisements on the bill boards in the park, it will litter the park. More bill boards will mean that the nature will be destroyed. The natural beauty of the Sequoia National Park will be lost and it will turn into a land full of advertisement. There was a need for the unique method so that the beauty of the park remains intact and the funding can also be done through the advertisement.
It is important to note the different strategies for getting the good advertising methods so that the park doesn’t get littered with many billboards. Advertisement should not impact the beauty of the park in any way. There are some of the marketing campaigns which can be useful for advertising in the park. One of the strategies which can be employed is displaying the advertisement of the company in the evening campfire program. There is a good crowd in the Sequoia National Park in these sessions. This move will not litter the park and also the advertisement will reach to the large number of people. Another method for advertisement is to publish the posters on the official website of the park (Zeff & Aronson, 1999). With this move the advertisement can easily reach a large number of people and will not have any impact on the people as well.
Another method for advertising is to have the leaflet printed along with the passes which are given to the people when they enter the park. These passes will contain the advertisements which can be seen by the people. Advertisements can also be published in the Facebook page of NPS which has more than 5 million followers. The post related to the company will be published on a regular basis on the Facebook page. These posts will be viewed by many people. The sponsors can plaster their logos on the buses of the Sequoia National Park, on the benches, on the walls of some of the visitor centers and some other facilities. They can also be hanged the banners on some of the trees. The corporations will also be allowed to place their logon on the sidewalks of the auditorium.