留学 论文代写：包装和相关营销
包装的目的是确保产品不受产品从生产地点到销售地点的磨损。销售的产品是一种食品，在英国，由于严格的食品保护规定，包装必须考虑到所有形式的关注。包装必须经得起储存和保存，而且必须具有足够的美观性和功能性，以便在市场上向消费者分发。
留学 论文代写：包装和相关营销
考虑产品颜色的具体例子。根据颜色进行的研究似乎表明，淡蓝色和淡紫色的淡紫色更受英国女性的青睐，橄榄色的淡蓝色和淡紫色是英国男性最不喜欢的颜色。女性喜欢粉色和紫色，而男性则喜欢所有深浅不一的蓝色。因此，在销售吴大朗饼干的过程中，一定要确保这些首选的色度在包装中融入其中，而不要使用其他的色度。在研究工作中，颜色被认为具有象征意义。在像印度这样的国家，红色被认为是野心的颜色，在英国，红色被认为是男性的颜色，而在中国，红色既与新娘有关，也与共产党宣言有关。英国观众的调查显示，他们更喜欢深色，因为深色比浅色更优雅，因此包装和相关营销必须从这些颜色偏好中得到暗示。
留学 论文代写：包装和相关营销
The aim of packaging is to ensure that the product is protected from the wear and tear of the product from the place of manufactory to the place where it is distributed. The product being sold is a food product and with strict regulations protecting food products in the United Kingdom, packaging must consider all forms of concerns. The packaging must endure storage and preservation and must be aesthetic and functional enough to make it easy to dispense off to consumers at the market.
留学 论文代写：包装和相关营销
Consider the specific example of the colour of the product. Studies that were conducted based on colours seemed to indicate that the pastel shades of light blue and lavender would be more preferred by British females and olive shades were the least preferred by British males. Females preferred pink and purple and men preferred all shades of blue in general. Therefore, in the sales of the Wu Dalang biscuits, it is very important to ensure that some of these preferred shades are incorporated into packaging and others are not made use of. Colours are seen to hold symbolic meanings as identified in research works. In the case of countries like India, red is considered as colour of ambition, in United Kingdom, red shades are considered as a masculine colour, while in China, the colour is both associated with a bride and with the communist manifesto. The UK audience surveys show that they prefer darker hues as being more elegant than lighter shades and hence packaging and associated marketing must take hints from these colour preferences.
