This study will help in looking at the supply chain activities of Zara and how they are using these activities to motivate their customers and retain them. How are supply chain and the idea of fast fashion helping in retaining the customers at Zara? When customers are retained the next step is towards creating the loyalty of the customers. This loyalty is created in the form of product or service usage. This study will also look at the supply chain activities of the company in detail and analysis will be presented over how these activities are different. The next step towards fast fashion is to retain the customers using this strategy and this study will look at the same factors. Below is the process at Zara in comparison with the normal processes used in the industry.
Objectives of the study help in highlighting some key points that will be achieved after conducting the research. Various objectives are achieved after conducting the research but some important objectives come in the first section of the study in the form of objectives. Main objectives of this study will be discussed under:
To look at the current situation of the fashion market in US.
To look at the supply chain activities of Zara
To study the benefit of these activities for retaining the customers.
How Zara is different from other fashion brands.
To study how Zara has strived to maintain their competitive advantage by using the idea of fast fashion.
Key outcomes of this study are in the form of:
Studying the current situation of the fashion market in US.
Studying in depth about the supply chain activities at Zara and then using these activities to analyze the condition of the fashion market.
Looking at the patterns of sales so analysis can be presented over how Zara is using their supply chain activity to increase their customer loyalty.
Providing recommendations to other fashion brands for using similar activities.
Why are you interested in the project?
The main reason for selecting this topic is in the form of personal interest in fashion industry. More and more brands are coming in the fashion market yet some brands still have maintained their strong presence in the market. This topic is of interest because new insights will be explored after conducting this research in the dimension of customer loyalty strategies. The greater interest will be in the form of exploring the market and how well customers are linked with the processes of the company. From this research, many people can be benefited because this topic is common and will help young students. This topic will also help in explaining the marketing trends and how these trends change with the passage of time. This study will not only help the researcher but it will be helpful for other students also studying in the same area. Customers can also benefit from this study because their information will be used in the best possible manner. Manipulation of the information will not take place and all responses will be taken under strict observation by the researcher.