In total, Adorno contributes in providing a theory related to the characteristics of the products in culture industry. In addition to this, it can be stated that evaluating the theories can be done at an adequate degree of discourse. The interchangeability and standardization of the products in culture industry within the later phase of capitalism results in the interchangeable features of the individuals within the audience. Stylization seems to be having its counter element. The theory contributes in providing standardization related to the products of culture industry along with the individuals amongst the audience (Witkin, 2003). Both individualization and stylization contribute towards the possibilities in the concept of mass marketing. Hence, it can be stated that the results for the audiences in the later period of capitalism are considered as points of distractions. Hence, as a point of conclusion it can be stated that the crucial theory provided by Adorno seems to be proscribing the culture being transformed within the direction of emancipation. Equally, this can be considered as being within the scope of the project focusing upon artistic form of modernism and to perceive only the reification and manipulation within the product related to the industry of culture.