People around the world are concerned about their privacy and this has become the most common topic in debates all over the world. Face book has faced many controversies but the biggest controversy is about the research that is conducted on the social networking site including billions of people as research protocols. What exactly is this word research protocol? Scientists use this word while they are experimenting and use the individuals as subjects of their research. The real debate starts when this type of research becomes unethical and people are concerned about the fact that this type of research is conducted without their consent. The real question arises about the marketing activities and researches, if this type of social sciences research is unethical what about the marketing researches conducted on these social sites and many other platforms without the consent of individuals? This debate never stops as opinions are drawn from experts and lay man. According to the national research act of 1976 outlines and boundaries of social sciences research were detailed and underlined. If these details are not followed by the researches they are crossing the ethical boundaries and this type of research is of no use to the society even if it is valuable and beneficial to the society because the ethical terms and boundaries have been violated. Researchers conducted on Face book and other social networking sites should be aligned with these principles that are detailed in this act. Rest of the essay will discuss in detail about the controversies and why people are finding it an issue and a reason to chat about.