Vision: “Nucor- It’s our nature”
Mission: Mission statement of company is working with 20000 employees in order to obtain highest quality, low cost production. The mission statement is to ensure that the safest quality products to the consumers of the company.
Objectives: Primary objective of the company is to service consumers and deliver high quality products. Production process of the company is low cost
Strategy: Strategic orientation of the company is to maximise productivity, minimise wastage, optimize resources and ensure that worker needs are satisfied.
Tactics: company tries to form a number of joint ventures in order to establish itself. Apart from this there are lean management practices followed by the company in order to maximize productivity and optimize resources.
Unique Selling proposition
Composition of the steel materials is found to be of high quality.
Lean management practices of the company management have led to the progress of the company.
Excellent inventory management practices of the company..
Resources of the Nucor Steel
Tangible resources: being an established company there is adequate infrastructure that is available for the company. They ensure methods where the scrap metal is utilized properly. The technology is low cost it allows the company to maximize productivity.
Human resources: There are over 21000 employees in this country worldwide. Company ensures that the workers are given priority and safety. Technical resources and competent managers have enabled the company to thrive from bankruptcy.
Intangible resource: the intangible resources of the company are the brand image and the niche consumer base. This intangible resource of the company is the reason for its high net asset value in the markets. It is considered to produce high quality steel and the company strategy is manoeuvred in a way that it services the consumers to maximum extent.