Typically, in a restaurant, customer experience can be divided into three categories. It is the initial expectation of the place which includes ambience, menu, to name a few. The second aspect is the actual food or wines that are served and finally the service. These add to the overall aesthetic appeal of the place. There is development of holistic opinion about a place from these rendering. These are incorporated into the menu.
Menu is the most important item in the restaurant service deliverable. Many of the restaurants try to have an overall theme that they want to incorporate in the service delivery. They focus on the service sectors and the focus on prestige is evident. The menu is used to reflect the ways in which the information is presented (Walker and Lundberg, 2000). It is important to ensure that the text must not intimidate the service staff or make the customers feel alienated. There must be overall excitement when the menu is viewed by the people (Gultek, Dodd and Guydosh, 2006).
A good menu must tell the people what can be expected from the food and the services that are rendered by the establishment. The people must be able to make informed decisions based on the information that is provided.
The menu is contemporary and has an eclectic variety of food and a comprehensive bar menu. The wine list is also exhaustive. This restaurant indicates the reason as to why the Rockpool Bar & Grill Sydney has won many accolades for its service factors.
The aesthetic appeal of the menu is in the minimalist design. The art deco theme of the restaurant and the menu seems to complement each other. This creates the overall persona of the brand. There are only few colours and the font is very clear. This makes it clear for the people to read the menu. There is clarity in the services that would be rendered in the menu. The menu has simple lines and designs that make it easier for the people to read through the services. The overall ambience of the place is a clean and crisp restaurant. The menu is found to be clear. There is an interesting mix of the traditional and modern interpretation of the food. The overall impact of the menu can be deemed to be a perfect fit for the restaurant. The incorporation of certain neutral colours would make the menu more appealing. The next aspect of the food delivery is the actual food that is delivered. The quality of the food, taste, aesthetic appeal and the wine list has been detailed in the following section.