本文主要讲的是对芒果味麦洛设定的营销目标的评估结果，在准备营销计划时，营销目标和目标应该总是优先考虑的，除非公司有一套明确的目标和目标。没有一个具体的结果是公司必须达到的。如以上所述，该公司正试图通过提供芒果味的米洛来提高米洛的产品范围。除此之外，公司还计划加强产品的销售(Varadarajan and Menon, 2014)。因此，雀巢米洛目前的营销目标是在2018年底将芒果味米洛的销售提升10%。在制定营销目标时，公司必须使用SMART准则。本篇论文代写价格文章由澳洲论文通AssignmentPass辅导网整理，供大家参考阅读。
Marketing objectives and goals should always be the priority while preparing the marketing plan, unless the company has a clear set of objectives and goals. There cannot be a specific outcome that company would have to achieve. As described in the above sections, the company is trying to enhance the product range of the Milo by offering the mango-flavoured Milo. Besides this, the company is also planning to enhance the sale of the product (Varadarajan and Menon, 2014). Hence, for the current goal, the marketing objective of Nestle Milo is to enhance the sale of the mango-flavoured Milo with the rate of 10% at the end of 2018. While setting the marketing objectives, the company must use the SMART criteria.
Thus, the evaluation of the set marketing objective for the Mango flavoured Milo is given below
Specific: the current marketing objective of increasing the sale of the mango flavoured Milo up to 10% is specific as the company has the specific product and the specific percentage that should be achieved.
Measurable: The current objective of Nestle is measurable as the company wants to enhance the sale by 13% at the end of 2019.
Achievable: Nestle is a big organisation which is able to achieve this marketing objective at the given timeframe.
Realistic: the current marketing objective of Nestle toward the mango-flavoured Milo seems realistic because Nestle is a big organisation and has the strengths to convert the plans into actions (Kibar, 2016).
Time Bound: the timeframe is clearly described as the current objective must be achieved at the end of 2018.