新西兰的目标市场有相当详细的商业和旅游机会。就经济规模和整体增长机会而言，中国经济正在增长。它是一个经济稳定增长的国家，有着良好的商业发展机会和选择。随着国家在经济变量上的进步，增长机会开始在更大的范围内发展(Rutherford & O’fallon, 2007)。当一个国家拥有不断增长的经济和国际化的文化视野时，它就能让这个国家把自己打造成发展机遇的成熟目的地。有必要对这些经济变量进行适当的处理和发展，以便针对商务旅行者。商务旅客的流入很可能相当稳定，因为商机遍布新西兰各地。当商业机会适当地分布在全国各地时，国家就很容易在任何时候对商务旅行的选择有明确的管理。随着商业机会的扩大，中国对酒店和住宿选择的需求可能会持续增长。这将允许商务旅行者继续在该国的许多地点停留(卢瑟福&奥法伦，2007)。
此外，这个国家的旅游需求非常高。这个国家拥有丰富的生物多样性和现代化的生活方式。这些设施吸引了来自世界各地许多地方的游客。它有一个发展良好的旅游促进委员会，充分照顾到访问该国的人民的需要。它拥有世界上最古老的旅游发展局。它表明了这个国家对待游客需求的认真态度。由于国家一直以游客的需求为目标，旅游基础设施十分发达(Venison, 2005)。便捷的交通和通讯设施为旅游业创造了强劲的需求。大约有300万游客直接前往这个岛国，因为人们已经准备好去探索这个地方的许多奇观。最近来自中国游客的需求增加了中国对旅游选择的吸引力和需求。大量与旅游相关的人口流量也得到了适当的国内消费的支持(Rutherford & O’fallon, 2007)。
The target market of New Zealand has quite detailed business and tourism opportunities. In terms of the economy size and overall growth opportunities, the country has a growing economy. It ranks as stable economic growth nation which allows good business development chances and options. As the country is making progress in economic variables, the growth opportunities have started to develop on a larger scale (Rutherford & O’Fallon, 2007). When the country has a growing economy and has a cosmopolitan outlook in terms of culture, it allows the nation to pitch as a well-developed destination for growth opportunities. There is a need to have suitable processing and development these economic variables for the purpose of targeting the business travellers. The in-flow of business travellers is likely to be quite stable for the business opportunities are well-spread across New Zealand. Where the business opportunities are suitably spread across the entire range of the nation, it becomes easy for the nation to have clear management of the business travelling options at all times. The demand for hotels and stay options is likely to have constant growth in the nation as the business opportunities expansion. This would allow business travelers to continue their stay within many locations of the country (Rutherford & O’Fallon, 2007).
Further, the tourism demand in the nation is extremely high. The country is blessed with a mixture of large bio-diversity with modern style living. These kinds of facility attract tourists from a number of locations across the world. It has a well developed tourism promotion board which is geared fully to take care of the needs of the people visiting the country. It has the oldest tourism development board in the world. It indicates the seriousness with which the country approaches the demands of the tourists. As the country has been targeting the needs of the people visiting the land, the tourism infrastructure is well-developed (Venison, 2005). The easy availability of transport and communication options has created a strong demand for tourism. Around 3 million tourists make a beeline to the island nation as people are ready to explore the many wonders of the place. The recent demand from the tourists visiting from China was added to the allure and demand for tourism options in the nation. The significant number of tourism related traffic of people is also backed by suitable amount of spending which is carried out within the nation (Rutherford & O’Fallon, 2007).
On the basis of the strong variables which dictate the demand for business and tourism travellers, it can be considered that the nation is clearly ready to increase demand for stay and hotels options (Venison, 2005).