The end text of the documentary stated that Spurlock took around 5 months to lose 9.1 Kg or 20.1 pounds and took another 9 months to reduce the last 2 Kg or 4.5 pounds. Alexandra, his girlfriend and ex-wife, began supervising his diet in order to help him recover and gave give “Detox diet” which formed the bas of her book “The Great American Detox Diet”. The documentary ends with the theatrical question “who do you want to see go first you or them?” This was followed by a cartoon of a gravestone where it was written “Ronald McDonald (1954-2012)”. This initially appeared in an article published in the “The Economist” addressing the issue of ethics in marketing products to children. A small epilogue was further attached with the movie. It has been shown in the documentary film that salad can contain more calories than burgers if liberal quantities of cheese and dressings are added previously to consumption. The epilogue also stated that McDonald’s discontinued its “Super Size Meal” option for around 6 weeks after the documentary film was premiered. McDonald’s started emphasising on healthier items in their menu by including salads and new “Happy Meal” was started for adults. However, McDonald’s claimed that these changes in their menu have nothing to do with the release of the film (Galloway and Kwansah-Aidoo, 2005).