To perform the study, the researcher had included qualitative procedure for understanding the viewpoint of the women belonging to different segments of the society. There would be 10 respondents interviewed for performing the current research that included chief executive officer of Icon Company in UK along with 5 Asian female customers and 4 senior female staff of Icon Company. The interview questions were self-devised which contained questions to assist in understanding the role of social media in small and medium enterprises to deal with the female daily necessities in Asia. In addition, the data would be collected by using Netnography where the online community reviews would be included to understand how different reviews of the female customers have motivated the existing customers of the Icon Company. The report is divided into seven chapters. Each chapter is helpful in understanding the purpose of the study. Hence, the social media helps in informing the customers about the product being marketed. This information helps the customers to trust the brand with more confidence. Though there had been many studies conducted in the past literatures regarding the influences of social media on the choices of the consumers, in the current work of research, how the customers’ choices are attracted to small to medium enterprises by social media is always challenging for the businesses and would be amusing to analyze and research in the current research.