This section will give a brief description of the activities that are going to be involved in the project for launching the Beer pouch hoodie. Activities are divided in three phases and all of them are discussed: Initial activity: during this activity some of the social media channels will be selected and initial introductory messages developed by us will be transmitted on the channels. This is going to be the start up period that will give sustainability to the campaign. The initial messages will be “Look what this hoodie can give you”, “wondering what’s inside this Hoodie?” Sustained activity: after the completion of the initial activity the next phase will be about the sustainability of the social media campaign. Weekly sessions will be conducted by sky mall to share ideas and topics and messages for discussion so they can be transmitted on the internet. These sessions will go on for two weeks and then results of the sessions will be analyzed. Adjustments will be conducted according to the plan. Handing over: After the discussion four major social network channels are selected that are You tube, Pinterest, Face book and Twitter. The idea is to develop a presentation for the entertainment that will be on aired for the audience and will hit the internet. The main target market of Sky mall for this particular product is men. In US more than 60% of the users of internet are men and this can be taken as an advantage. The main slogan for the advertising campaign will be “Break the internet by Beer hoodie”.