论文代写:扩展自我

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19/04/2016

论文代写:扩展自我

扩展自我提出和定义为对象的组合,主要是人类,造成生产的个体身体和个体认为他们从心理上来说,和他们的潜力,一个人可以有一个自己的认同感(西迪基特尔2006)。相关的概念扩展——自我可以理解在两个不同的方向。这些方向扩展考虑对象创建身份与非人类和扩展考虑时间,未来和过去的人。它已经被最近的研究表明,消费者关注构建自己的身份,这是通过选择品牌的基础上,提出适合品牌用户协会和协会之间的自我形象。考虑扩展自我的概念,它已经断言,个人不购买产品只是对正在做的事情,但也意味着他们可以反映出这些产品的占有(Belk1988)。因此,它可以表示,品牌被认为是符号,它可用于创建的意义和定义消费者的自我概念。

论文代写:扩展自我

Extended self is proposed and defined as a combination of objects, mainly human beings, which contributes in the production of an individual physically and an individual considers them psychologically, and their potentiality by which one can have a sense of their own identity (Siddiqui and Turley 2006). The concept related to extended- self can be understood in two different directions. These directions are extension considering objects for creation of identity with non- human beings and extension considering time that is future beings and past beings. It has been indicated by recent researchers that consumers focus on constructing their own identity and these are presented by making choices of brand on the basis of congruency amongst association of brand user and associations of self- image. Considering the concept of extended self, it has been asserted that individuals do not purchase products just for what is being done by them, but also for what meaning they can reflect by the possession of these products (Belk1988). Therefore, it can be stated that brands are considered as being symbols, the meaning of which can be used for creating and defining the self- concept for the consumers.

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